What Obsidian Advisory needed to solve.

Obsidian Advisory wanted content that felt native to social: organic, simple to shoot and quick to turn around, without sacrificing the polish of a produced video. The brief was to keep production light while editing with real intent, so the piece could travel on its own and build reach without a paid push behind it.

Success looked like: strong organic reach and genuine engagement, proof that a straightforward, well-edited piece of content can outperform a heavily produced one.

What Blacktown City Council needed to solve.

Local government communicates with a huge, diverse community, and residents need to stay informed about events, services and initiatives across the city, consistently and clearly. Blacktown needed a reliable partner who could produce video at volume, across many departments, without ever compromising on quality or turnaround.

Success looked like: consistent, trustworthy video content that reaches tens of thousands of residents, builds trust over time, and supports council communications across every directorate.